High protein cereal · Zero sugar · No, seriously
We made a cereal with 18g protein and 0g sugar per serving. Then we put jokes on the box instead of lies. That's basically the whole pitch.
The math nobody wants you to do
Brand with the cartoon tiger
Sugar
38g
Protein
2g
13.9 kg of sugar/year
That's 27 bags. From breakfast.
'Healthy' granola with honey
Sugar
22g
Protein
4g
8.0 kg of sugar/year
'Natural sugar' is still sugar.
UNCEREAL
Sugar
0g
Protein
10g
0 kg of sugar/year
Because the number zero works like that.
We didn't invent math. We just applied it to the cereal aisle. Turns out, when you remove all the sugar, you have to replace it with actual nutrition. Revolutionary stuff.
Ingredients — all of them
Eight ingredients. Your shampoo has more.
We could've added 14 unpronounceable things to hit a lower price point but our dignity said no. Grain-free. No corn syrup. No maltodextrin. No "flavour enhancers" that are just code for MSG's cousin.
Per 50g serving
Protein
18g
FSSAI 'high protein' ✓
Sugar
0g
Not 'low sugar.' Zero.
Calories
222
Per serving, not per dream
Net carbs
10g
Keto-adjacent. We don't gatekeep.
Fiber
3g
From chicory root, not sawdust
What you're paying for
We're publishing what's in the box AND what the box costs. If this makes other brands uncomfortable, good.
Founding 500 — co-conspirators wanted
First 500 subscribers get a numbered co-conspirator card and the quiet satisfaction of knowing you were early to something that matters. Or at least, something that has really good cereal.
Yes, the box is black. We're a cereal brand with opinions about design. Deal with it.
What's in the box
6 individual pouches
50g each. Freshness per serving, not per hope.
300g total
~6 servings. That's more than a week if you skip weekends. We don't judge.
Flavours
Chocolate, Cinnamon Toast, Blueberry Muffin. All the nostalgia. None of the guilt.
Shelf life
6 months. But it won't last that long. That's not a threat, it's a compliment.
Questions we've been asked (and some we made up)
₹630 for cereal? Are you serious?
+Why should I trust you over 'Cartoon Tigers'?
+What does 'grain-free' mean?
+Do you ship to [my city]?
+Can I cancel my subscription?
+18g protein. 0g sugar. 8 ingredients. Jokes on the box.
That's the whole company. You're overthinking this.